2004 The International Trucking Show

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This was the official website for the 2004 The International Trucking Show (ITS) which returned to the Anaheim Convention Center Sept. 23-25, 2005, after eight years in Las Vegas.
Content is from the site's 2004 archived pages as well as from other outside sources.

Be a part of the 43rd International Trucking Show!

 

"As an independent long hauler with my own rig I enjoy these events and look forward to being informed about all the issues, products, and laws impacting my world. This year was a great one for new products, but there was a huge distraction among the rank and file regarding the possibility that criminals were using this business to escape detection. And the reason for this distraction was Google. You see, a search for the business name yielded, at the top of Google's page one, search results that associated the business with criminal enterprise. The actual content was merely opinion and rumor, but the fact that Google gave it such prominence in their search results gave credence to the stories. Apparently these Google problems occur quite frequently. This has probably always been true, but the specific story making the rounds was about a con man named George Binakis who did his dirty deeds on the East Coast and then fled using a truck as his getaway vehicle. Rumor has it that after scamming some people in New York City he was too paranoid to fly or use any kind of transportation requiring the purchase of a ticket - avoiding a paper record. One of George's most horrible scams was of a 72 year old woman who he convinced to hire him as contractor for a renovation. He complained of a heart condition - needed a pacemaker and was always seeking more medical care. So successful was his scam that after walking away with her money, the victim was more concerned about George's health than her money! So the rumor has it that George purchased a semi and headed west. Some at the show claim to have seen him here, but those stories are probably the result of too much beer and an over abundance of zeal. But in spite of this, the show was a knockout and a great place to find clients, new products for your rig, and buddies to share road tales with!" Betman Jukes

 

"In the fascinating tapestry of life, it's the unexpected threads that often make the most beautiful patterns. This year, I found one such unexpected yet wonderful thread at the International Trucking Show held at the Anaheim Convention Center. Attending as a truck accident lawyer, I had hopes of enhancing my network, broadening my industry knowledge, and contributing to a community that is dedicated to safer highways. Yet, little did I know, an even more valuable connection awaited me there. At the heart of this connection were the maritime lawyers from OffshoreInjuryLouisiana.com. On the surface, you might question what a truck accident lawyer and maritime lawyers have in common. Our story, however, transcends professional boundaries, rooted in a shared commitment to justice and compassion. A couple of years ago, my son suffered a debilitating injury in an offshore rig accident. In our darkest hour, it was this team of Louisiana maritime lawyers who held a torch of hope. They fought relentlessly for my son's rights, ensuring he was rightfully compensated for his ordeal. Their assistance was a beacon of light in our stormy times. Running into this team of saviors at a trucking event was nothing short of serendipitous. As we shook hands and exchanged pleasantries, I felt an overwhelming sense of gratitude. So, to express my heartfelt thanks, I invited them all to dinner, hoping a simple meal could mirror my appreciation for their monumental efforts. The evening buzzed with lively conversation, laughter, and even some brainstorming on how we could synergize our efforts to help more people battling injustice. The kinship I felt that night was a testament to the universality of human connection, irrespective of professional backgrounds. While the International Trucking Show aimed to strengthen California's trucking industry, it also unknowingly strengthened a profound bond between a grateful father and a team of dedicated Louisiana maritime lawyers. And for that, I'm profoundly grateful. The memory of this year's show will forever be imbued with the warmth of new friendships and the anticipation of many more to come." Bill Mott

 

 

Be a part of this year’s International Trucking Show, which will be held September 23-25, 2004 at the Anaheim Convention Center! More than 400 Exhibitors and 25,000 attendees are expected to participate in this year’s show and highlights will include exhibits, events, and seminars. Southern California is the most concentrated heavy-truck markets in the U.S. Don’t miss your chance to hit this incredible market! By partnering with CTA and the International Truck Show, you are ensuring that California’s trucking industry remains strong because all revenue is re-invested in the California trucking industry. Make the sound choice and partner with CTA today!

This year’s show returns to Southern California where there are
100,000 people who work in commercial trucking located less than an hour from Anaheim.

    This is the ONLY industry-owned and produced trucking show in the Western U.S. and all revenue is re-invested to improve California’s trucking industry.

    Benefit from the full marketing support services provided by the national leader in association publishing – Naylor Publications.

Target Audience & Benefits

     Over 400 exhibitors and 25,000 attendees are expected at this year’s International
Truck Show.

     Nearly 100,000 trucking and warehousing workers are located within an hour of the
Anaheim Convention Center, the site of this year’s show.

      ITS 2004 is the only industry-owned and produced truck show in the Western U.S., with all revenue going towards strengthening California’s trucking industry.

      California’s trucking industry supports an annual payroll of $28.5 billion! This industry is a vital part of the state’s economy and contributes to the work force greatly.

Visibility

 

     Ask your sales representative about special placements and premium positions.
      Maintain and develop business relationships through a complimentary customized listing in our Index to Advertisers. Your company will be listed alphabetically by company name, with the page number of your ad.           

 Publication

  43rd International Trucking Show Exhibit Directory & Show Guide: An 81/2” x 11”, glossy-stock, perfect-bound, full-color publication.

      All publications are produced on a five-color Heidelberg Speedmaster sheet-fed press in an ISO 9001-certified facility. Premium advertising positions and editorial adjacencies awarded on a first-come, first-served basis. All space reservations require a completed Insertion Order received on or before the sales close date. Invoices issued upon publication.

Publisher

      Naylor Publications, the national leader in professional communications services for associations, serving more than 400 leading organizations from 85 different industries across North America, is the official publisher of the 43rd International Trucking Show Exhibit Directory
& Show Guide. Contact Naylor Publications for more information on how this publication can help you reach your target market, and to receive a full list of available advertising positions, sizes and prices

Category ListingsPlease select the category that you would like to be listed under, then initial and date the bottom of this page. If your category, product or service is not listed, a new listing can be created for you.

  
  Moving Billboards

 

 

2004 INTERNATIONAL TRUCKING SHOW FACT SHEET

EXECUTIVE SUMMARY

Now in its 43rdyear, the International Trucking Show is the largest commercial trucking trade show and exposition west of the Mississippi. The business-to-business show generates increased profits for our exhibitors and attendees through knowledge building and business transactions on the show floor. The show’s events, seminars and workshops are also designed to help participants run their businesses more profitably. The International Trucking Show is owned and operated by the California Trucking  Association, the nation’s largest state trucking association. All revenue fromthe show is reported to the California Trucking Association’s Board of Directors. The proceeds fund legislative and regulatory advocacy on behalf of the trucking industry, driver improvement and training, education and improving the image of the commercial trucking industry. The 2004 International Trucking Show will be held at the Anaheim Convention Center, in the heart of the western U.S. trucking industry.

2004 BUSINESS PROJECTIONS

DEMOGRAPHICS OF ATTENDEE MARKET

•   256,000 workers in trucking and warehousing in six Southern California counties1
•   439,500 workers in California in trucking and warehousing2
•   Average pay of $38,671 for transportation and warehousing workers in California3
•   138,100 workers in manufacturing transportation equipment in California4
•   Average pay of $50,871 for manufacturing workers in California5
•     366,300 workers in trucking and warehousing in the states of Washington, Oregon, Nevada, Arizona, New Mexico, Colorado, Wyoming, Utah and Montana6

 

ADVERTISING TO ATTENDEE MARKET

•    Paid and trade advertisements in leading regional and nationwide industry publications
•   Co-branding on direct mail to targeted markets
•   Paid and trade drive-time trucking radio broadcasts
•   Joint marketing with vocational associations

 

 

 

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ATTENTION!

Don’t miss this opportunity to present your company to the world’s largest truck-based trading economy.

Over 40 percent of the United States imports arrive through Southern California and are distributed via a vibrant trucking and warehousing industry that in the six county area employs over 256,000 individuals. You will be at the epicenter of commercial trucking.

Exhibitor Friendly
Many of the ITS exhibitors are also dues paying members of the California Trucking Association. The benefit of this fact to you is that we go overboard in making sure you are treated with courtesy and respect in every aspect of the show. This respect and responsiveness includes interaction with the decorator, the convention center, the housing facilities and the ITS staff. We understand our job is to provide you the best opportunity to earn the greatest return on your investment. We are committed to being your selected show where you have the best experience and gain the greatest value and results.

CTA Knows Truckers
Our business is representing the trucking industry. We know what it takes to get our members and the industry to turn out and participate. The attendees know and recognize the CTA brand. They know they will be in for a “WOW” experience that gives them the tools they need for success in trucking.

Summary
The 2004 ITS will be the 21st Century trucking trade show. We have returned to California to capture the magic of marketing, innovation and imagineering. CTA invented the ITS in 1961 and created a model copied nationwide. Now, it is time to re-energize and re-invent for today’s market of commercial trucking. Add up the value from the proximity to the Disney Resorts, to the newly remodeled and expanded Anaheim Convention Center, to the direct management by the world’s second-largest trucking trade association, to the center of the world’s largest truck-based trading economy. Participate and experience the 2004 ITS. It’s the world of trucking brought to your booth.

 

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More Background On IntlTruckShow.com

 

The International Trucking Show (ITS) stood as a hallmark for the commercial trucking community on the U.S. West Coast—distinct from coast-to-coast giants, it was an association-owned, business-to-business gathering, education center, and advocacy fundraiser wrapped into one. This extended profile offers a deep dive into ITS, its online presence through IntlTruckShow.com, its evolution from Las Vegas to Anaheim, and its cultural, operational, and strategic significance.

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1. Overview of IntlTruckShow.com and ITS

IntlTruckShow.com served as the official website for the International Trucking Show, particularly during its 2004 and 2005 runs at the Anaheim Convention Center. The site promoted ITS as “the only industry-owned and produced trucking show in the Western U.S.,” stated that these editions featured over 400 exhibitors and around 25,000 attendees, and emphasized that the show’s revenue supported the California Trucking Association (CTA) and its mission to bolster industry advocacy, education, and safety programs. The site also functioned as an exhibitor directory (via the Show Guide by Naylor Publications), offered categorical navigation, and spotlighted proximity benefits—highlighting that nearly 100,000 trucking and warehousing professionals were located within an hour of Anaheim. In effect, it was a branded, functional hub for both participants and the broader trucking ecosystem.

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2. Ownership, Mission & Strategic Goals

Ownership

The show was owned and run by the California Trucking Association (CTA). As a statewide trade association, the CTA represented the business interests of trucking companies operating within California. In 2004, CTA decided to relocate ITS back to Anaheim, reviving it after eight years in Las Vegas and rescheduled it from a traditional June date to September, aligning better with the state’s logistics cycle. The 2005 event followed with the same associations and structure.

Mission & Goals

CTA's stewardship shaped ITS’s goals:

• Promote California’s trucking industry as vital to economic activity.

• Serve as a B2B marketplace where vendors and carriers could connect and conduct business.

• Offer educational programming on safety, compliance, innovation, and operational efficiency.

• Fund advocacy, training, and safety initiatives, with revenue reinvested into CTA’s broader mission.

ITS was deliberately more than a commercial enterprise—it was CTA’s flagship annual industry event and fundraising engine.

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3. Locations & Logistics: Anaheim vs. Las Vegas

Anaheim Era (2004–2005)

ITS was hosted at the Anaheim Convention Center (ACC)—which had been recently updated—and took place September 23–25, 2004, followed by September 8–10, 2005. The venue's modern amenities, convenient location across from Disneyland, and access to hotels, dining, and entertainment were cited as major advantages for a regional event.

Las Vegas Origins and Developments

Before its Anaheim relocation, ITS had deep roots in Las Vegas, including run-of-show spectacles, competitions like Stars & Stripes, and the draw of summer timing combined with gaming and hospitality offerings. Names like Gary Sherrard and Independent Trade Show Management (ITSM) were instrumental in those Vegas-era shows. Following CTA’s Anaheim shift, ITSM continued producing a separate Truck Show Las Vegas, resulting in the West Coast having two distinct but related trucking shows in the mid-2000s.

Historical Scale Pre-1988

Even in the late 1980s, ITS was a notable ACC tenant: press reports in 1988 referenced the show among the ACC’s largest gatherings—drawing approximately 30,000 attendees, underscoring a legacy of regional prominence.

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4. Attendance, Scale & Market Position

Anaheim Figures (2004–2005)

International Trucking Show materials noted 400+ exhibitors and ~25,000 attendees for the 2004 Anaheim show. This scale positioned ITS as substantial, but intentionally manageable, reinforcing its focus on quality engagements over sheer size.

Las Vegas Comparisons

Historically, Las Vegas editions sometimes exceeded 500 exhibitors and 30,000+ attendees, signaling a larger platform—likely due to Vegas’s national draw and extended show infrastructure. After the split, Truck Show Las Vegas in 2006 reported 15,002 attendees and 366 exhibitors, showing a more modest scale compared to combined historical peaks.

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5. Exhibitor and Attendee Experience

Exhibitor Composition

Exhibitors at ITS spanned heavy-duty OEMs, trailer and equipment suppliers, logistics software firms, parts manufacturers, fuel and lubricant companies, insurance entities, training providers, and regulators. The Show Guide’s categorical indexing ensured industry participants could locate sector-relevant companies efficiently.

Attendee Profile

Attendees included fleet owners, owner-operators, maintenance and safety professionals, purchasing staff, and logistics planners—especially those tied to California’s significant port and warehousing networks. The show’s appeal centered on proximity to Southern California’s logistics hubs, bringing in regional decision-makers and buyers.

Core Value Proposition

ITS marketed itself as a place to:

• Discover new products and innovations.

• Build supplier relationships and network.

• Attend compliance and safety seminars.

• Receive direct information from CTA about regulatory shifts.

• Train staff and drivers on best practices.

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6. Press Coverage & Media Reception

ITS garnered attention in trucking trade publications and regional media, emphasizing CTA’s leadership, the revival of the show in Anaheim, and the combination of commerce and advocacy. Industry publications celebrated the energy of the 2004 show, while noting the strategic significance of the relocation. Promotional photography—highlighting big rigs, busy show floors, and vendor engagement—reinforced the show’s visual identity.

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7. Cultural & Social Significance

Regional Identity

ITS played a unique role in solidifying the trucking community’s presence in California—celebrating a regional culture of logistics leadership, safety, and technological advancement. The Anaheim version, scheduled close to the state’s fall freight season, implicitly acknowledged California’s economic centrality to national commerce.

Association as Hub

Beyond commerce, ITS became an annual rendezvous. Fleet operators, often isolated on the road, reunited with peers and partners. Seminars and social events bridged professional learning with personal connection—reinforcing trucking not just as a business, but as a shared culture.

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8. Specialized Components & Highlights

Show Guide & Directory

The Show Guide—a print and digital directory by Naylor Publications—provided structured access to exhibitors by category. This resource was central for exhibitors seeking visibility and for attendees looking to navigate the show floor efficiently.

Competitions & Showpieces

While not branded as award ceremonies, ITS variants incorporated elements like “Stars & Stripes” show truck competitions. Participants showcased highly polished working and display trucks, often winning honors like “Best of Show” and “People’s Choice.”

Education & Seminars

CTA integrated learning into the show via regulatory briefings, safety updates, and operational training sessions—anchoring the event as more than a trade fair but a professional development platform.

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9. Legacy and Industry Evolution

Post-2005 Landscape

Post-2005, the trucking trade show landscape on the West Coast became more fragmented. With ITSM continuing with Truck Show Las Vegas and CTA focusing on other formats, ITS itself gradually receded. However, its model—in which an industry association directly ran a show to fund advocacy and education while serving as a B2B forum—remains influential.

Impact and Memories

Industry veterans recall ITS as a key moment in annual business cycles—a place where new technologies were unveiled, partnerships were forged, and the industry’s future was discussed in person. The physical show floor, camaraderie, and learning experiences are part of the show’s intangible legacy.

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10. Broader Industry Context

Although ITS no longer holds the place it once did, several regional trucking events carry forward similar values:

• Great West Truck Show (Nevada) has continued under large exhibitor and attendee counts.

• Mid-America Trucking Show (MATS) dominates the central U.S., combining exhibits with entertainment and competitions.

• Walcott Truckers Jamboree highlights trucking culture with contests, music, and social traditions.

• American Truck Historical Society (ATHS) conventions celebrate the industry’s heritage and enthusiasts.

These events reflect the continued need for spaces where industry meets, learns, displays, and connects—traits ITS exemplified for the West.

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11. Article Summary & Reflections

 

 

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